25 July 2019: Employers Connect- How to Brand Your Company?

25 July 2019: Employers Connect- How to Brand Your Company?

National Library Board (100 Victoria Street Level 5, Imagination and Possibility Rooms, Singapore 188064)

In support of the Workforce Singapore (WSG), SNEF  would like to invite employers to participate in their upcoming Employers Connect held on 25 July 2019 (Thursday) titled “How to Brand Your Company?” 

In today’s highly-connected world, job-seekers are more well-informed than ever. The ubiquity of social media and social networking sites allows existing employees and jobseekers to share their experiences (both positive or negative) publicly. This makes it imperative for organisations to manage their reputation and employer brand carefully. In the context of tight labour market conditions, employers have to compete for talents. Thus, a positive and well-defined employer brand is essential to attracting and retaining talents. In this seminar, employers will:

  • Understand the concept of Employee Value Proposition (EVP) and employer vs organisation branding
  • Identify the barriers to developing and maintaining a clear employer brand and EVP and how to overcome them
  • Design employer brand strategies aligned with business goals and objectives
  • Curate a meaningful employee experience that reinforces and reflects EVP(s)
  • Respond quickly to the changing culture and aspirations of different segments of the labour market (e.g. millennials, mature workers)
  • Adopt diversity and inclusion (D&I) policies as part of their employer branding strategy

Programme

Time

Programme

13.30-14.00

Registration

14.00-14.05

Introduction by NLB

14.05-14.30

Sharing by SG Enable

14.30-14.05

Driving Business Performance with Organisational Culture

By Derek Teo

15.05-15.30

Build a Strong Singaporean Core & Be a Progressive Employer

By WSG

15.30-15.50

Break

15.50-16.25

Growing your employer and employee brand

By Ms Pooja Dixit, Strategy Director, DIA

16.25-17.00

Panel Discussion and Q&A

17.00

Event ends

Click here to register!

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